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October 13, 2010
Edible BC Expands Operations

Edible At the Market will include an expanded artisan retail store, demonstration and production kitchen, as well as a new bistro and take-out window featuring market inspired dishes celebrating the best of BC and Canada.

(Directly from the press release.)

Edible British Columbia is pleased to announce that it will be opening an expanded version of its original retail concept at Granville Island in the spring of 2011. The expansion will include an increased shopping presence showcasing the best artisan food products of BC and Canada, an impressive demonstration kitchen to welcome BC and Canada’s top chefs, and a tapas and wine bistro, specializing in the healthy classic dishes that exemplify market inspired cuisine. Additionally, the space will include a Gourmet-to-Go section, a take-away window, and a vibrant patio space.

Edible At the Market will be centered on the Retail Store, continuing to celebrate the best culinary product offerings from coast to coast. True to our roots and forever faithful to our local producers, Edible has a commitment to carry a minimum of 75% BC products, so customers will still be able to source all of the unique items created by our province’s dedicated culinary artisans.

The exciting addition of a permanent demonstration/ production kitchen will allow Edible to continue to expand on its popular Market Dinner Series with many of BC and Canada’s top chefs. This new space can accommodate up to 50 people, and is designed to operate separately while the rest of the business continues to run, making it ideal for afternoon tastings and seminars. When the kitchen is not being used for a private event, customers can watch Edible’s team creating delectable foods – available for purchase and enjoyment at home.

The wine and tapas themed bistro and take-away component will be a welcome addition to the Granville Island dining scene – at a very affordable price. Edible At the Market will operate from breakfast through dinner daily, with an ever-changing Market-dependant menu.

Our guiding philosophy At the Market is that if we can source the best ingredients possible in BC (preferably in Granville Island Public Market) we will, but we will also search coast to coast, looking for the best Canada has to offer. The goal is to have over 95% of our menu featuring Canadian food products. We will also be working with Oceanwise to create one of Canada’s most forward thinking and sustainable menus as we follow the fish through their seasonal runs.

Like the cuisine, the beverage program will showcase sommelier-selected BC and Canadian wines, craft beer, artisan spirits, ciders, and more. Teas will come all the way from across the street – from the Granville Island Tea Company.

The interior will be influenced by our west coast environment as well as tributes to the space’s former occupant, the Wood Co-Op. Celebrated Vancouver architect Gair Williamson has been retained to design the 3000 square foot space and celebrate all that is BC.

Edible BC will continue to offer our Guided Market Tours, Gourmet Kayaking Adventures, Culinary Concierge services, and other trips and events.

Our expanded space will provide us with an opportunity to showcase even more talent and create an even stronger food community both locally and nationally. This expansion will solidify Edible BC and Edible Canada’s position as the largest culinary tourism operation in the country. We will continue to cater to the locals (who still account for up to 70% of our business) while also welcoming visitors to our city, corporate clients, chefs, meeting and conference groups, families, and Market visitors.

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Copyright Cityfood Magazine 2009