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September 22, 2012
Hy's Encore Turns 50

It’s not every day that a Vancouver restaurant turns 50, especially an icon like Hy’s Encore that can boast long ties to our city's business, media and social worlds. After five decades, it's even rarer for a restaurant to still be operating at its original location.

Launched in 1962 at 637 Hornby Street by the larger-than-life, cigar-chomping Hy Aisenstat, and still owned and run by the Aisenstat family, Hy’s Encore has offered generations of Vancouverites a sense of roots and continuity, even as dining trends have come and gone, and Vancouver itself has changed around it.

“My father used to say that if these walls could talk, what a story they would tell" says Neil Aisenstat, Hy’s of Canada president. "And while the walls may not talk, we’re sure that our countless loyal guests—some of whom have been coming here since day one—will have many tales to share.”

To mark the occasion Hy’s will celebrating their golden anniversary with a by-invitation only party for those long time fans this Thursday, September 27th. Then the next day, Chef Bala Kumanan and his culinary team will roll out a fabulous retro menu featuring classics from the past such as: Steak Diane, Scampi, Tournedos Rossini, Dover Sole Meuniere, Steak Diane ... not to mention flaming Spanish Coffee.

For anyone who wants to make like Don Draper and linger over a Chateaubriand and one or two perfect martinis, or for younger diners who've never known the definitive steakhouse experience of tableside-prepared dishes, this could be their best opportunity yet. However, it will be a snooze-you-loose situation. The dishes will only be around for the month of October before they are consigned back to the kitchen archives.

Which doesn't mean that Hy's will fade into retirement. The restaurant has paired with local agency, Rethink Communications, to refresh their brand. Says Chris Staples, partner of Rethink, “There’s so much history and we want to share Hy’s with a different generation...”

Look for the campaign to debut in the late fall.


For more about the history of Hy’s of Canada, visit: http://hyssteakhouse.com/history/


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