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British Columbia Wines
November 15, 2012
Edible Canada & OCP Begat Market Red

A number of recent industry hook ups between Vancouver restaurants and Okanagan wineries have resulted in some interesting custom bottles. It's such a cross-promotional, product moving win/win for both industries, one has to wonder why it took so long to happen. Beyond advantages to the partners, the concept has a built-in practicality that even the consumer benefits by. Not just by providing an easy solution to the "what wine to order with this dish" quandary, but often in the price point as well.

Successful partnerships over the last year have included: The Top Table Group of Restaurants with Foxtrot Vineyards; The GLOWBAL Collection of Restaurants with Painted Rock; Hawksworth Restaurant with Orofino; and Cactus Club Cafe with Haywire.  In all cases, the restaurants' chefs and or sommeliers had input into the wine blend, designing them with their specific style of menu and customer buying habits in mind.

The latest duo to join this club is Edible Canada Bistro and the winemaking team at Okanagan Crush Pad. They've put their talents together to create "Market Red" a juicy/spicy, red blend of Gamay (from Secret Vineyard) and Syrah (from Cerqueira Vineyard) that is fresh and drinkable right now.

Says Edible Canada owner Eric Pateman, "At the Bistro we feature British Columbia ingredients and we wanted a BC wine that would best complement that local profile. In this case, a red wine that could match roasted pork and wild mushrooms, but also BC salmon, which are three of the most popular items on our seasonally changing menus."

Market Red, with its distinctive red ink etching of the Granville Bridge and False Creek on the label, will debut November 15th at Edible Canada Bistro on Granville Market. Look for a "Market White" to follow in the Spring.


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