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March 15, 2012
Blk. is Black

We'd seen this item at new product showcases in the US, but didn't think it was available in Canada, until we nearly fell over some at the local Marketplace IGA store last week.

A towering case of 16 oz. bottles had been parked at the end of an aisle as if the stock clerks weren't sure where they should be stashed.  With the gimmicky bottled water? In the health food section? Near the front entrance as curiosity come-on?

The confusion would be understandable. Unlike the "glacier clear" boutique waters that have flooded the market in recent years, this one is as black as squid ink.


Filed in FOOD/Health.

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