Now that the International wine industry has exhausted the zoological catalogue for the names of cute, colourful animals, it has moved on to cute, colourful objects.

Red Bicyclette, a low budget $10 wine from Sonoma that bottles in three varietals (Chardonnay, Merlot, and Syrah) and categorizes itself as a French style table wine, has nevertheless spent a packet on its website design - one with enough cuteness to stuff a magnum.

You can check it out at www.redbicyclette.com.

If you didn’t know what sort of market they were aiming for, the fact that they title one recipe as Cheese Soufflé ( SUE-flay) and another as Coq Au Vin ( COKE-oh-Vahhhn) pretty much gives it away.