IS SO, YOUR MOTHER'S WATER BOTTLE. The latest trend for serving bottled water in restaurants is not to serve any.
Alright, it’s an “eco� thing. However, the marketeers at
Evian haven’t heard zippers about this. For them, more is still fashionably more.
In fact, the launch last year of their luxury
“Palace� bottle (same water, fancier bottle) was so successful, it’s encouraged them to come out with two more limited edition designer lines.
Both play on the theme of high fashion and winter, and both were drawn up by non other than the “exhilarant� French couturier,
Christian Lacroix.
First up is the "Haute Couture" bottle, an iconic version of the
Prêt-à -Porter, personifying Evian natural mineral water as “a majestic and immensely feminine Ice Queen�. Despite what this may imply about Lacroix’s relationship with
his mother, the couturier apparently conceived this as a celebration of and tribute to women.

 Indeed, you can almost see the contestants on
Project Runway receiving the challenge to sew up a little outfit for it right now. Evian says this design is being produced in a very limited edition and will only be available in a “few special places�. We believe it. So far it has been spotted in early October at the
Colette Water Bar in Paris.
The second version has been adorned with a coppiced lace pattern, which provides the bottle with a classic frosted feel intended to not only evoke the "essence of chic sophistication" (Lacroix is known for ending his fashion shows with a model dressed as a bride), but also to remind drinkers of the flora that can be found at the French Alps. Presumably by this they mean big flora, not the microscopic kind.
Both 750 mL bottle designs will be available in high-end grocery stores, restaurants and hotels throughout Canada by mid November, and will retail for approximately $5 – $10, depending on the venues’ freedom of mark up policy.


Evian hopes that consumers will be driven to buy the bottles as collectors’ items. At any rate, they should make interesting flower vases, and are sure to be popular with the sort of women who keep their mouthwash in crystal decanters.
